Sales Assistant

 
 

Sales & Custom Build Specialist

Location: Stoke Newington, London
Company: London Bike Studio
Reports to: Retail Manager
Position: Full-time

£28,000 -£30,000

About London Bike Studio

London Bike Studio is an independent bike shop and workshop in Stoke Newington, North London. What started as a small garage workshop has grown into a busy cycling hub serving commuters, everyday riders, and enthusiasts. We have an excellent reputation for outstanding customer service, a great workshop, and the best dog in town.

This is a Sales role, but with a strong focus on premium bikes, custom builds and technical customer advice, whilst helping to create a welcoming, knowledgeable and professional experience for everyone who walks into the shop.

This is a front-of-house role focused on customer service, retail sales, and supporting the day-to-day running of the shop floor. You’ll work closely with the Retail Manager and workshop team to ensure customers receive great service from the moment they arrive.

More importantly, we’re looking for someone who genuinely loves bikes.

Whether it’s helping a commuter choose the right lock, specifying components for a custom project, or getting excited about the latest products, you’ll be someone who enjoys talking bikes all day and helping customers make informed decisions.

London Bike Studio has developed a reputation for custom builds, premium components, and thoughtful advice. While much of the role involves supporting day-to-day retail operations, you’ll also play an important part in helping customers bring dream builds to life and turning ideas into finished bikes.

Key Responsibilities

As a member of the retail team, your responsibilities will include:

  • Providing excellent, friendly, and knowledgeable customer service

  • Offering advice to help customers choose the right bikes, parts, and accessories

  • Handling sales through our POS system and managing special orders

  • Opening the till and preparing the shop for the trading day

  • Responding to customer phone calls and emails

  • Keeping the shop floor organised, clean, and well merchandised

  • Assisting with stock control, restocking, and visual merchandising

  • Receiving deliveries and notifying customers about special orders

  • Reporting stock gaps and customer feedback to the Retail Manager

  • Managing showroom display stock and seasonal ranges

  • Liaising with customers and suppliers on custom bike builds

  • Assisting with the specification and planning of custom bike projects

  • Handling warranty claims professionally and efficiently

  • Ensuring health and safety standards are followed at all times

We’re Looking for Someone Who

  • Is personable, friendly, confident, and shows strong initiative

  • Has excellent knowledge of bikes, components and accessories

  • Is passionate about cycling and enjoys sharing that enthusiasm with customers

  • Has experience in a similar role within the bike industry

  • Brings strong sales experience and understands customer needs

  • Has the technical knowledge to advise customers on custom builds from frame to end

  • Can confidently discuss groupsets, wheelsets, finishing kit and bike fit considerations

  • Can work full-time, 5 days per week, including one weekend day

  • Has excellent spoken and written English

  • Is organised and able to manage a busy shop floor environment

  • Has experience using POS systems and workshop scheduling software

  • Is comfortable using digital tools in a fast-paced retail environment

Take a look at our website and Instagram to get a feel for who we are, what we stand for, and the kind of work, bikes and fun you can expect as part of the team.

What We Offer

  • A friendly, independent bike shop environment full of passionate people.

  • The chance to be part of a growing cycling community hub

  • Staff discounts on bikes, parts and accessories

  • Opportunities to contribute to events, courses and community projects

    Apply with CV and cover letter to team@londonbikestudio.org